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If you’re feeling behind on tracking or just overw If you’re feeling behind on tracking or just overwhelmed by all the things you could measure, try this super simple starting point.

Ask yourself: What decision am I trying to make this week?

Then find the one number that helps you answer it.

Here is what that looks like in real life:

➡️Wondering whether to update your welcome sequence for Lead Magnet A or B?

Check your opens and click throughs for both sequences. 

The one that is clearly not pulling its weight is where you begin.

➡️Want to optimize a funnel but not sure where to start?

Look at your sales page to checkout click-through-rate and your checkout to purchase conversion rate.

Whichever one is slipping is the one to focus on.

➡️Thinking about running cold traffic to an offer?

Check how it has performed with your warm traffic first.

If it is not converting there, tighten up your funnel before throwing money away on paid traffic.

I promise, you really don’t have to track everything!

Instead, focus on tracking the piece that helps you make your next smart move, as that’s really how clarity builds…one decision at a time.

If you’re wondering what to track for your specific business type, drop the word “generator” below and I will send you my Metrics Generator. It’ll show you what to track, and also where to find those numbers!
More traffic isn’t always the answer....sometimes More traffic isn’t always the answer....sometimes it just makes the leak bigger.

Here’s how to figure out where your funnel’s actually breaking before you waste another dollar.

And if you want a shortcut, drop me a line below and I'll send you my free Funnel Leak Detector. It'll show you exactly where things are falling through so you know what to fix first!
It’s TIME to stop guessing and start growing with It’s TIME to stop guessing and start growing with confidence. 💪

And Measure & Maximize is the system to help you do it.

What is Measure & Maximize?

It’s my signature program for online business owners who are ready to:
→ finally know what’s working (and what’s not) in their marketing
→ make smarter, faster decisions with clear data
→ stop wasting time, money, and energy chasing the wrong metrics

Inside, you’ll learn how to:
✅ Build 4 powerful dashboards that pull all your data into one view
✅ Track your sales, traffic, and funnels automatically
✅ See where your revenue actually comes from.  No more guessing
✅ Feel confident making every decision backed by facts, not feelings

If the decision making in your business looks more like guessing… this is your sign to fix that.

Because every week you spend guessing is a week of:
→ missed opportunities
→ wasted effort
→ and stalled growth.

And I promise - youu don’t need to be a “numbers person” for this to click.
You just need a clear system that makes the numbers make sense.

Your future CEO self will thank you.
Let’s make your data finally work for you, not against you!

👉 Comment Measure below for more info and to grab your spot!
The cost of guessing isn’t just money — it’s time, The cost of guessing isn’t just money — it’s time, energy, and confidence.

When you finally see what’s working, you can stop spinning and start scaling.

Join me this Wednesday for a free class that’ll show you exactly how: Skip Marketing Guesswork with 4 Simple Dashboards.

Comment “guesswork” below for the link! I’d love to see you there!
  • kari@karipoppleton.com
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Learn how Laura unlocked the power of her data to maximize her marketing efforts during a massive launch!

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