Measuring Digital Products and Programs
If you have multiple digital products, programs, or funnels, you might want to start by analyzing the one you use most often or are most curious about. You can repeat the process for the others later.
The most important thing to know and track here is the conversion rate for each step of the funnel (sales page to checkout, checkout to purchase, and sales page to purchase). You can calculate by dividing the number of people who took that step (went to check out or made a purchase) by the total pageviews who viewed the previous step (views to sales page or views to the checkout). You can find that by checking your page builder/checkout tool, or the “Pages and Screens” report in Google Analytics.
Keep reading if you want more details!
What’s important to track for your digital products and programs?
- It’s important to know how many people are seeing your sales page and how many are actually clicking to the checkout page.. These numbers together give you your sales page click-through rate.
- It’s important to know how many people are seeing your checkout and how many are actually making a purchase (or not). These numbers together give you your checkout conversion rate and cart abandonment rate.
- It’s important to know how many people are seeing your sales page who actually go on to make a purchase. These numbers together give you your funnel conversion rate.
Why is it important to know your offer conversion rate?
- For planning – Forecasting is a way to make predictions about the future based on data from the past. By looking at your funnel conversion rate, for example, you can get a sense of how many people would need to see your sales page in order for you to reach your revenue goals. This can help immensely to ensure you’re using the right strategies to hit your goal.
- For improving and focusing on the right action – Knowing where in your funnel you are losing people can help you identify the right problem to solve. If you are getting a high number of people to visit your page but a low click-through rate (meaning only a small number of people who see the page actually move on to the checkout page), this indicates that your problem may be with the sales page itself. On the other hand, if you have a good click-through rate but a high cart abandonment (meaning they get to the checkout page and then leave), you might want to spend more time adding some additional persuasion of information to your checkout page or addressing objections more fully.
If you’re picking up what we’re putting down and starting to see how data is THE thing to help you make more, spend less, and create a LOT more time and spaciousness in your business, we’d love to invite you inside my course, Measure & Maximize.
Not only will you know how to find all of this data, but you’ll learn how to automate it to a dashboard that gives you all the metrics you need in your business at the literal click of a button.
Click below to find out more 👇
The Legal Paige
Kari was committed to ensure we understood the metrics that mattered most to our business.
She didn’t just set up the system and walk away – she took the time to discuss our specific needs and goals, and then tailored our Google Analytics setup and dashboard to align with those objectives. Her patience and clear communication style made what could have been a daunting process incredibly manageable.
The Legal Paige
We were excited about the idea of having a dashboard that would allow us to track leads and sales at a glance - making it easier to make decisions to support the growth of the business.
I love how everything was well-organized and we had step-by-step directions to get you everything that was needed. We also really appreciate how you were willing to work with us to make sure the dashboard included everything important to our business.
Owner at Krista St. Germain Life Coaching
Owner at Krista St. Germain Life Coaching
